The Shift from Descriptive to Prescriptive Analytics
Historically, business analytics focused on looking in the rearview mirror—describing what happened. In 2026, the local Istanbul data market is witnessing a rapid pivot toward prescriptive models. It is no longer enough to know that sales dropped; companies now leverage our refined methodology to simulate outcomes and dictate the next strategic move before the market shifts. This proactive stance is what separates industry leaders from those merely reacting to legacy reports.